Don’t you find the distinction between collaboration and co-creation to be an artificial one? There’s nothing in my understanding of collaboration that excludes “doing” as opposed to “thinking”. Co-creation just seems to be the faddish synonym of the moment for collaboration.
Don’t you find the distinction between collaboration and co-creation to be an artificial one? There’s nothing in my understanding of collaboration that excludes “doing” as opposed to “thinking”. Co-creation just seems to be the faddish synonym of the moment for collaboration.